The MooGoo Natural Mooth Paste Fluoride-Free is designed to prevent tooth decay and fill in scratches with hydroxyapatite.
The MooGoo Moothpaste is a fabulous formulation that took years to develop after talking with both dental practitioners and customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told us they would never use, or give their children toothpaste that contained Fluoride. The aim was to provide the benefits of Fluoride to those that prefer not to use this ingredient.

Fluoride is added to most toothpastes as it assists in the remineralisation of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people dont know is that there are alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but MooGoo did it and think it is worth the few cents more per brush. So instead of Calcium Fluoride, MooGoo use Calcium Hydroxyapatite.