Meet Magic Rabbit, a plush Ili Pika inspired by one of the worlds rarest creatures, first discovered in Chinas Tianshan mountain range in 1983. With his long, perky ears and alpine charm, Magic Rabbit carries the mystery of the mountains and the spark of pop cultureappearing uncannily like his pixelated twin who bounded across Tokyo game screens the very same year.

Some say its just coincidence. Others believe a little mountain magic slipped into the circuitry. Either way, Magic Rabbit is here to staystitched with wonder and crafted to last.

Bring home Magic Rabbit, the plush Ili Pika with mountain-born mystery and pixelated charm, and let him hop into your collection of wonder.

Safety Notice:Red Nose Australia safe sleep guidelines recommend that you do not use comforters or soft toys for sleep with babies under 7 months old. Do not leave comforters unsupervised in the cot with babies under 7 months.